top of page


"They called that sort of disembodied creative spirit a genius. They believed that a genius was this, sort of magical divine entity." (Gilbert, Elizabeth)

"Genius" was an anonymous community created by Shōei that was active from 2014 to 2015, consisting of around 400 members who met online. The community emphasized plasticity, altruism, and purity as its concepts, and used methods such as ARG and flash mobs to conduct various volunteer activities in the streets of Tokyo. However, at this point, Shōei did not appear in front of the members. The overall management was carried out by the members, while Shōei provided the system and only monitored it online.



bottom of page